Understand your audience. Create what resonates.
Know what audiences feel before, during, and after release — with real-time sentiment, emotion detection, and influencer intelligence across every platform.
Why content decisions go wrong
Audience intelligence that arrives too late is just a post-mortem. These are the blind spots that make hits feel like luck.
Reach erosion
Audience Fragmentation
Reaching target audiences is increasingly difficult as viewership fragments across platforms and channels.
Discovery gap
Content Saturation
Standing out in a crowded content landscape is harder than ever, making hits unpredictable and expensive.
Hit uncertainty
Unpredictable Virality
Difficulty predicting which content will resonate and which will flop leads to costly misses and missed opportunities.
Insight lag
Changing Preferences
Audience tastes shift rapidly, and traditional research is too slow to capture these changes in time to act.
Entertainment Intelligence Platform
Purpose-built for film studios, streaming services, music labels, gaming companies, and publishers
Content Performance Tracking
Monitor audience reaction to your content in real-time across all platforms, from social media to streaming services to traditional media.
- Cross-platform performance tracking
- Real-time sentiment analysis
- Audience engagement metrics
- Buzz volume and velocity tracking
Influencer & Celebrity Monitoring
Track sentiment around talent, influencers, and celebrity partnerships to protect IP and maximize promotional impact.
- Talent sentiment tracking
- Controversy detection
- Partnership effectiveness
- Fan engagement analysis
Franchise & IP Brand Health
Monitor the health of your franchises, IPs, and brands over time to inform greenlighting and marketing decisions.
- IP sentiment trending
- Franchise fatigue detection
- Brand equity tracking
- Spin-off opportunity identification
Campaign Effectiveness Measurement
Measure the impact of marketing campaigns on awareness, sentiment, and intent across all phases from teaser to release.
- Campaign buzz tracking
- Message resonance analysis
- Audience reach and engagement
- Box office/viewing correlation
Audience Emotion Detection
Go beyond positive/negative — detect 6 distinct emotional responses (joy, anticipation, fear, anger, disgust, surprise) to understand precisely how audiences feel about your content.
- 6-category emotion classification per mention
- Emotion trends across content lifecycle (trailer → release → post-launch)
- Emotional hot spot identification by scene, character, or campaign element
- Benchmark emotional response vs. comparable titles
Influencer Discovery by Network Centrality
Find the influencers who actually drive narrative for your content — ranked by PageRank network influence, not just follower count. Identify who shapes opinion in fan communities.
- PageRank-based influence scoring across social platforms
- Fan community cluster identification and key nodes
- Content-specific influencer ranking (not generic scores)
- Organic vs. paid reach differentiation
FAQ
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